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GUIDES, ANSWERS, REAL NUMBERS

Real questions Pune SMBs ask us, answered with real numbers from real client campaigns. No SEO listicles, no AI fluff.

STRATEGY

Performance marketing vs social media marketing in Pune

A ₹25,000 social media retainer and a ₹25,000 performance retainer buy completely different things. Most small businesses buy the wrong one first.

6 Oct 20266 min read
PERFORMANCE MARKETING

The first 90 days with a performance marketing agency

What should actually happen in months one, two and three, and the point at which a bad start stops being a learning phase and starts being a bad agency.

2 Oct 20267 min read
PERFORMANCE MARKETING

Running ads in Pimpri-Chinchwad, Wakad and Hinjewadi

A 10km radius from the city centre covers four completely different buyers. Here is how Pune's pockets actually behave, and what to change for each.

28 Sept 20267 min read
INDUSTRY INSIGHTS

Marketing an interior design studio in Pune: the 2026 playbook

What seven Pune interior studios taught us, 300 leads at a blended ₹147.51 each. Channel order, creative that works, and the follow-up gap.

24 Sept 20268 min read
PERFORMANCE MARKETING

Digital or performance marketing agency: which do you need?

They sound alike and are not. One builds presence, the other buys measurable response, and picking wrong is how Pune businesses waste a year.

20 Sept 20266 min read
STRATEGY

How to compare the top marketing agencies in Pune

Search 'best marketing agency in Pune' and you get listicles, most of them paid placements. Five checks that actually separate the good from the loud.

16 Sept 20267 min read
STRATEGY

What marketing agencies in Pune actually charge in 2026

Nobody publishes rates, so every quote feels like a guess. The real bands, the three pricing models, and the number that matters more than the fee.

12 Sept 20267 min read
STRATEGY

AI Overviews are halving your clicks: what local businesses do now

Click-through drops from 15% to 8% when Google shows an AI Overview. That changes what you should be optimising for, and it isn't more blog posts.

8 Sept 20268 min read
STRATEGY

Nine questions to ask a marketing agency before you sign

The questions that separate an agency that will grow your business from one that will send you a monthly PDF of impressions.

1 Sept 20267 min read
PERFORMANCE MARKETING

How to read your Meta Ads report without being fooled

The four numbers agencies show you, the four they don't, and the questions that separate a working campaign from a good-looking one.

25 Aug 20267 min read
PERFORMANCE MARKETING

The landing page that books site visits instead of collecting emails

A page with one job, in the order the visitor actually needs it. Most service-business landing pages get the sequence backwards.

18 Aug 20266 min read
GOOGLE ADS

Google Ads or Meta Ads for interior designers: which first?

They capture different people at different moments. Here's how to pick when you can only afford one.

11 Aug 20266 min read
PERFORMANCE MARKETING

Cost per lead benchmarks for Indian interior studios

What a qualified interior design lead should cost in 2026, drawn from live campaign data, and why the average is the least useful number in the set.

4 Aug 20266 min read
INDUSTRY INSIGHTS

Local SEO for dental clinics: how to win the Google 3-pack

Patients pick from three names on a map. Here's what decides which three, and what a Pune clinic can change this month.

28 Jul 20267 min read
META ADS

What a ₹15,000/month Meta Ads budget actually buys in Pune

Concrete numbers from live campaigns: leads, cost per lead, and what a small budget can and cannot do.

21 Jul 20266 min read
META ADS

Meta instant forms vs landing pages: which converts better in India?

Instant forms are cheaper per lead and worse per rupee, most of the time. Here's the decision rule we use across client accounts.

14 Jul 20266 min read
STRATEGY

How to get your business cited by ChatGPT, Perplexity and Gemini

AI assistants recommend businesses they can corroborate from third-party sources. Here's what actually moves the needle for an Indian service business.

7 Jul 20268 min read
INDUSTRY INSIGHTS

Why your interior design leads go quiet after the first quote

The problem usually isn't your pricing or your follow-up. It's that the ad qualified for curiosity instead of budget, and that is fixable upstream.

30 Jun 20266 min read
STRATEGY

The Google Business Profile mistake costing you the map pack

Business Profile signals carry about a third of local map-pack ranking weight. Most Pune businesses haven't claimed one, or filled it in wrong.

23 Jun 20267 min read
META ADS

Meta Ads for Pune interior designers: what's actually working in 2026

Real campaign breakdowns from interior firms we run in Pune, what converts, what burns budget, and how AI changed the workflow this year.

16 Jun 20267 min read
STRATEGY

AI marketing agency vs traditional agency: 2026 reality check

Past the buzzword. Where AI marketing agencies actually deliver faster, cheaper and better, and the three places they still lose to traditional agencies.

9 Jun 20266 min read
GOOGLE ADS

How much does it cost to run Google Ads in India in 2026?

Real numbers, not hand-waving, what a small business in India should expect to pay for Google Ads across budgets, agencies and industries.

2 Jun 20266 min read
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