SEO & AEO in Pune — Kairos Media. Rank on Google + get cited by ChatGPT, Perplexity and Claude.
Rank on Google + get cited by ChatGPT, Perplexity and Claude.
Search has split in two. Traditional SEO still matters — you need to rank on Google for 'dentist in Baner' or 'interior designer in Pune'. But Answer Engine Optimization (AEO) is the new battleground: people are asking ChatGPT, Perplexity and Claude for recommendations instead of clicking through Google. We optimize for both — keyword + content + technical SEO for Google, and structured data + answer-style content for the AI engines.
- Local businesses (Pune, Mumbai, Bangalore) wanting to rank for city-specific search terms
- Sites that have low organic visibility despite running paid ads
- Brands that want to show up when prospects ask ChatGPT or Perplexity 'who's the best ___ in ___'
- Anyone whose Google Business Profile sits empty or unoptimized
- Anyone expecting page-1 Google results inside 30 days (it takes 3–6 months, honestly)
- Sites with major technical issues we'd have to rebuild before SEO can move (we'll flag this in audit)
- Black-hat or sketchy industries where we can't recommend the search terms in good conscience
Deliverables.
Technical SEO audit + fix
Full audit: site speed, mobile-friendliness, broken links, redirect chains, indexability, schema gaps. Fixes deployed within the first 30 days.
Keyword + topic strategy
Local + national keyword research per service. Mapped to a 90-day content calendar (blog posts, landing pages, FAQs).
Structured data (JSON-LD)
Organization, LocalBusiness, FAQPage, Service, BreadcrumbList, Article schemas — so Google AND AI engines understand exactly what you do and where.
Google Business Profile optimization
Claim, verify, optimize. Categories, services, photos, hours, posts. Review request flow. Maps + 'near me' visibility built up over 60–90 days.
Content production
2–4 long-form blog posts or service pages per month — answer-style, written for both Google ranking and AI engine extraction.
AEO-specific signals
FAQ schema, dense 'at-a-glance' summary blocks, semantic H1/H2 structure, llms.txt — the things AI engines weight that traditional SEO playbooks miss.
Monthly reporting
Rankings, organic traffic, GBP impressions + actions, AI engine mention tracking (we monitor what ChatGPT/Perplexity say about you).
Our process.
Audit & baseline
Full technical audit + ranking baseline. Document the top 50 keywords you should rank for. Test what AI engines currently say about your business.
Foundation fixes
Technical SEO fixes deployed. Structured data added. GBP claimed and fully filled out. The compounding work starts.
Content + signals
2–4 pieces of content per month, each targeting a specific search intent. Internal linking, fresh schema, GBP posts. Compound rankings month over month.
Measure + double down
By month 4–6, clear winners emerge. We double down on the topics, formats, and pages driving traffic. Kill the ones that aren't.
Questions about SEO & AEO.
What's the difference between SEO and AEO?+
SEO (Search Engine Optimization) is making Google rank you for keyword searches like 'dentist in Pune'. AEO (Answer Engine Optimization) is making AI assistants like ChatGPT, Perplexity and Claude cite you when users ask conversational questions like 'who's the best dentist for kids in Pune?'. The techniques overlap (good content matters for both) but AEO needs specific signals: structured data, FAQ schema, dense factual paragraphs, llms.txt. Most agencies still ignore AEO. We don't.
How long until I see real rankings?+
Honestly: 3–6 months for meaningful Google rankings, 6–12 for category-leading positions. AEO citations happen faster — usually 30–60 days after we publish answer-style content with proper schema. Anyone promising you 30-day page-1 results on competitive keywords is lying. We tell you the truth and execute the compounding work.
Do you do link building / backlinks?+
Yes — but white-hat only. Digital PR (getting cited in industry publications), guest posts on relevant sites, partnerships with complementary local businesses (e.g. interior designer + architect). We don't buy links, run PBNs, or anything Google will eventually penalize.
Will my Google Business Profile be part of this?+
Yes — GBP optimization is bundled in. For local businesses (any client of ours in Pune), GBP often drives more leads than the website itself. We claim it, optimize categories and services, manage photos and posts, and build the review-request flow into your customer journey.
Can I run SEO alongside Google Ads?+
Should — not just can. Running both gives you data from two channels that cross-pollinate: keywords that convert in Google Ads tell us what to write SEO content about; SEO ranking shifts tell us when to dial back paid spend. Most clients of ours run both inside 3 months.
Is local SEO included or is it a separate service?+
Included — local SEO (Google Business Profile, local citations, 'near me' visibility, map-pack rankings) is bundled inside SEO & AEO at ₹10,000/month. If you ONLY need local SEO without the broader site-wide work, that's available standalone at ₹5,000/month.
Ready to start with SEO & AEO?
30 minutes. We'll look at your numbers, tell you if this is the right service for you, and walk through what month 1 would look like.